Wagon Wheels - The Truth Is In There

Wagon Wheels are great. For those of you who don’t know or if you’re diabetic, you’re seriously missing out. A Wagon Wheel is a biscuit, marshmallow and chocolate disc made out of deliciousness.

They also sometimes have jam or caramel inside. Seriously

The new promotion campaign, involving almost every element of social media, is based on how aliens are controlling you via these Wagon Wheels. Read more after the click!

Spotlight on Superman

Previously I weighed up the benefits of living in Metropolis versus living in Gotham, and we discovered that Metropolis is just as dangerous as Gotham without any of the edgy, rock-and-roll fun. Metropolis is pretty boring and one of the best reasons for living there is proximity to Superman. He’ll almost definitely save your arse from the wide variety of disasters, accidents and crimes that occur regularly around the city. He is a living god in humanoid form and he’s also a really nice, down to earth, responsible guy. He’s practically perfect in every way! Well, almost every way.

Not always that bright though...

Read more after the super-click!

Cars of the Future - Part 2

A while ago I told you how car companies Smart, Renault and Nissan were all releasing electric cars this year. Electric cars with realistic range and power, not just token gestures for showrooms and trade expos. We examined the adverts and ultimately concluded that I want a spaceship. But it has to be a good spaceship with faster-than-light travel and everything.

This will also suffice

Anyway, the paradigm shift continues after the click!

Tugs - Thomas the Tank Engine Multiplied by Epic

In 1988, the creators of Thomas the Tank Engine decided the market was ripe for more industrial vehicles with human faces. They created ‘Tugs’, which was much more dramatic than you’d expect.

Read about the grit, the boats, the fires and the dockyard EXPLOSIONS after the click! That's right, explosions!

Sex in Video Games

Sex. Sexy, sexy sex! Some call it shagging; others call it ‘making the beast with two backs’; almost no one calls it ‘dancing the f**k fandango’ but they should because that’s hilarious. Since mankind realised they could represent concepts with symbols, some of those symbols have been about dancing the f**k fandango. Who can blame them?

 Cave men loved big butts, they could not lie

Read more about three of everyone's favourite subjects - sex, video games and sex in video games - right after the click!

Gender Equality in Lynx Adverts - Everybody Wants to Bone

For years the Lynx adverts had a predictable, recognisable motif. But for a little while it was undermined. We’ll get to that later. This is the archetype: a man sprays Lynx deodorant on himself and becomes irresistible to women. They swarm towards him like a terrifying blend of ravenous wolves and starving locusts. For example in this 1-minute advert from 2006 where women literally cross forests, mountains and oceans in their bikinis, summoned by the stench of deodorant:

I bet that advert was a lot of fun to film.

There's more realistic adverts after the click - but not much more realistic.

Bad Advert Ideas (Part One)

Some ideas just don’t work: mustard seed underpants, discount placebos, poo-flavoured microwave meals, charging down a valley towards Cossacks and Hussars when the valley walls are bristling with enemy gun batteries.

Charging down a valley towards Cossacks and Hussars while the valley walls are bristling with enemy gun batteries

But some people don’t realise when ideas aren’t working, and carry on regardless: ketchup bottle sex toys, gourmet restaurants at truck rest stops, denying the working class, charging down a valley towards Cossacks and Hussars when the valleys walls blah blah etc.

It's a great idea to read more about bad ideas, after the click!