Lynx - Sex Up A Stereotype

I’ve already discussed how the sexuality of Lynx is changing – women are no longer purely trophies with no personalities and men are afflicted with premature perspiration. There was almost gender equality in the last one we looked at. Now they’ve grown even closer to human! This is a series of adverts presented as a banner at first:

 Make a selection from this buffet of nameless sex objects!

Depending on which girl you pick, you’ll be directed to a quick one-minute advert about how to keep up with each of the girls. All of which involves the use of Lynx shower gel, obviously. Some of them are pretty hilarious but I’ll tell you about my favourite at the very end, after the click.

Gender Equality in Lynx Adverts - Everybody Wants to Bone

For years the Lynx adverts had a predictable, recognisable motif. But for a little while it was undermined. We’ll get to that later. This is the archetype: a man sprays Lynx deodorant on himself and becomes irresistible to women. They swarm towards him like a terrifying blend of ravenous wolves and starving locusts. For example in this 1-minute advert from 2006 where women literally cross forests, mountains and oceans in their bikinis, summoned by the stench of deodorant:

I bet that advert was a lot of fun to film.

There's more realistic adverts after the click - but not much more realistic.