Worst Recent Car Advert – Motherhood & Fatherhood

After a brief absence (I will never write a 4-part post ever again) there are some new adverts to talk about. The most memorable are two for the Fiat 500L entitled ‘Fatherhood’ and ‘Motherhood’. You may have seen them already without even realising, but that only means their influence has been insidious.

After the click we’ll get depressed about parenting because apparently that sells cars.

 

Enterprise Car Rental - UK vs USA

Pull up your pants and pay attention. I meant underwear, not trousers, because I know exactly what you’re doing and it’s not required for this blog post. See the tricky language barrier that I just played with, between US English and International English? It’s a cliché that whenever the British and Americans talk, the subject will come up. And why not? It can be a good ice-breaker and dialogue improves international relations, as evidenced by the interactions between Brad and Dave in the adverts for Enterprise UK Car Hire (aka Enterprise Car Rental).

No? Well, come on then:

See? Comedy gold! It’s taken the advertising world a surprisingly long time to make use of this unique dynamic – or at least for it to register on my limited radar. After the click we can find out more about this hilarious comedy-duo character-act.

Cars of the Future - Part 2

A while ago I told you how car companies Smart, Renault and Nissan were all releasing electric cars this year. Electric cars with realistic range and power, not just token gestures for showrooms and trade expos. We examined the adverts and ultimately concluded that I want a spaceship. But it has to be a good spaceship with faster-than-light travel and everything.

This will also suffice

Anyway, the paradigm shift continues after the click!

Cars of the Future

If a car isn’t burning precious natural resources and clogging the lungs of small children with noxious, cancerous tar then what good are they? You might as well be on a bicycle! So who the hell would buy an electric car? What kind of pathetic loser would you have to be to get rid of your huge pedestrian-cruncher or midlife-crisis-mobile? What, are you going to ride a bus like some kind of peasant? How will anyone know how big your cock is, unless you drink diesel like lemonade and tear down the road like a bull making sweet, sweet love to a lion – deep and noisy.

...and sensual.

After the click we'll find out about the other, correct side of the argument.