Worst Recent Car Advert – Motherhood & Fatherhood

After a brief absence (I will never write a 4-part post ever again) there are some new adverts to talk about. The most memorable are two for the Fiat 500L entitled ‘Fatherhood’ and ‘Motherhood’. You may have seen them already without even realising, but that only means their influence has been insidious.

After the click we’ll get depressed about parenting because apparently that sells cars.

 

9 Methods of Immortality - How to Survive Them

There are lots of forms of immortality. Humanity loves to think and dream about it above all else. This might be motivated by fearing the oblivion that awaits us when our bodies finally succumb to destruction or inevitable entropy, but once you get past that there’s also the inconvenience. I want to see this crazy ride through to the very end, whether that’s nuclear genocide next week or transcending the material plane a billion years from now. I also want to see everything that comes afterwards, like in that Future Is Wild show. Indeed, being alive is like watching an incredible TV series with dozens of characters that I really care about but knowing that I’ll probably die before I find out how it all ends.

Naming no names…

Of course, for preference I’d rather witness all of human history with a time machine. I could skip all the waiting around for the future to happen and also witness the past too. But if my only option is the slow way then I’ll take it. So let’s have a quick chat about the various slow ways, after the click!

Gay Adverts - The Strange Cold War

For the past year or so the advertising industry (in the US especially) has been wading into the fight for gay rights vs the sanctity of marriage or something. Adverts and brands are now banners beneath which armies gather.

Before I talk about homosexual issues I feel like I should qualify my feelings on the subject. Sexuality is like the sea: mysterious, ever-changing, nearly impossible to properly measure, quite polluted and full of sharks.

But if you’re careful you can jump those sharks

If people want to connect themselves to one another in the eyes of some mythical overlord, or in the eyes of the law (also a kind of mythical overlord) then I’m fine with it as long as they put on a good buffet and a free bar. Regardless of whether they’re bride/bride, groom/groom or groom/bride (which isn’t always a reflection of gender anyway) my only question is whether I’m invited. The answer is usually no; everyone is afraid of what I might do when exposed to limitless alcohol. Their lack of faith disturbs me.

There’s no practical reason to deny homosexual couples the same legal rights that heterosexual couples ‘enjoy’, there’s only ideological hyperbole*.

*In a decent thesaurus those two words are synonyms for ‘insane ranting’

With that seriousness out of the way, let’s get to business! Gay business! Hit the jump for some gay business!

Lynx - Sex Up A Stereotype

I’ve already discussed how the sexuality of Lynx is changing – women are no longer purely trophies with no personalities and men are afflicted with premature perspiration. There was almost gender equality in the last one we looked at. Now they’ve grown even closer to human! This is a series of adverts presented as a banner at first:

 Make a selection from this buffet of nameless sex objects!

Depending on which girl you pick, you’ll be directed to a quick one-minute advert about how to keep up with each of the girls. All of which involves the use of Lynx shower gel, obviously. Some of them are pretty hilarious but I’ll tell you about my favourite at the very end, after the click.

Gender Equality in Lynx Adverts - Everybody Wants to Bone

For years the Lynx adverts had a predictable, recognisable motif. But for a little while it was undermined. We’ll get to that later. This is the archetype: a man sprays Lynx deodorant on himself and becomes irresistible to women. They swarm towards him like a terrifying blend of ravenous wolves and starving locusts. For example in this 1-minute advert from 2006 where women literally cross forests, mountains and oceans in their bikinis, summoned by the stench of deodorant:

I bet that advert was a lot of fun to film.

There's more realistic adverts after the click - but not much more realistic.