Enterprise Car Rental - UK vs USA

Pull up your pants and pay attention. I meant underwear, not trousers, because I know exactly what you’re doing and it’s not required for this blog post. See the tricky language barrier that I just played with, between US English and International English? It’s a cliché that whenever the British and Americans talk, the subject will come up. And why not? It can be a good ice-breaker and dialogue improves international relations, as evidenced by the interactions between Brad and Dave in the adverts for Enterprise UK Car Hire (aka Enterprise Car Rental).

No? Well, come on then:

See? Comedy gold! It’s taken the advertising world a surprisingly long time to make use of this unique dynamic – or at least for it to register on my limited radar. After the click we can find out more about this hilarious comedy-duo character-act.

The Toyota Yaris Adverts

Enough long-winded theoretical nonsense about time travel. I have some more adverts to complain about! This time it’s the stupid Toyota Yaris rappers. If you’ve not seen them, then yes – for some reason, there are three separate adverts for the Toyota Yaris that all feature a 30-40 second rap tune. It gets weirder. 

I’ll tell you now I don’t know anything about music, let alone cool music. I know the general history of rap music, from the ‘golden age’ of the 90s to how they added ‘rhythm’ to the blues in a kind of secret underground laboratory sometime during the 20^th century. I also know that a ‘gravel pit’ somehow refers to a lady’s… sex bits…? Probably? But apart from that I’m pretty clueless.

I try to avoid getting too krunk these days, but I still love me some bitches

What I do know is adverts. The beats might be phat, they might be spitting lyrics like lightning for all I know, but that doesn’t sell cars. Also, in all three the singer-rapper-people-folk are cartoons. For some reason. Cartoons. It still gets even weirder, after the click!