Worst Recent Car Advert – Motherhood & Fatherhood

After a brief absence (I will never write a 4-part post ever again) there are some new adverts to talk about. The most memorable are two for the Fiat 500L entitled ‘Fatherhood’ and ‘Motherhood’. You may have seen them already without even realising, but that only means their influence has been insidious.

After the click we’ll get depressed about parenting because apparently that sells cars.

 

Cravendale - The Cows and The Cats

Lactose intolerance is when someone can’t properly digest lactose, a sugar found in milk, because they lack a specific enzyme. I too lack that enzyme, along with an increasingly large amount of the global population. So you can imagine how much attention I’ve been paying to Cravendale milk, produced by Arla Foods UK Ltd. Hint: It’s less than one. But it turns out I’ve been missing out on a bit of a phenomenon. A phenomenon of random-ass and adorable stuff.

For several years, Cravendale used a trio of Cow, Pirate and Cyclist to promote their filthy white gold. But eventually the time came to retire these strange stop-motion figurines, which was a sad day:

But don’t feel too sad, friends. After the click we can find out about the Cravendale cats – everybody knows the internet loves cats!

7 Adverts from the Olympic Buildup

I’ve seen the warnings about how to plan your transport and how to avoid getting caught in unusual rush hours. I’ve followed the debate about what to do with the big stadium after it’s finished. I’ve seen Wenlock and Mandeville in shops now, and I’ve even seen a few kids on the tube carrying the little Wenlock dolls. I’ve been enraged by the various conspiracy theorists who think we’ll all die in 2012. This can only mean one thing: THE LONDON OLYMPICS ARE JUST A MONTH AWAY.

Like with any major sporting event, the adverts have all cashed in too. A while ago we looked at the Superbowl adverts, so now let’s have a look at some of the adverts in the build-up to the Olympics after the click:

Tugs - Thomas the Tank Engine Multiplied by Epic

In 1988, the creators of Thomas the Tank Engine decided the market was ripe for more industrial vehicles with human faces. They created ‘Tugs’, which was much more dramatic than you’d expect.

Read about the grit, the boats, the fires and the dockyard EXPLOSIONS after the click! That's right, explosions!

The Toyota Yaris Adverts

Enough long-winded theoretical nonsense about time travel. I have some more adverts to complain about! This time it’s the stupid Toyota Yaris rappers. If you’ve not seen them, then yes – for some reason, there are three separate adverts for the Toyota Yaris that all feature a 30-40 second rap tune. It gets weirder. 

I’ll tell you now I don’t know anything about music, let alone cool music. I know the general history of rap music, from the ‘golden age’ of the 90s to how they added ‘rhythm’ to the blues in a kind of secret underground laboratory sometime during the 20^th century. I also know that a ‘gravel pit’ somehow refers to a lady’s… sex bits…? Probably? But apart from that I’m pretty clueless.

I try to avoid getting too krunk these days, but I still love me some bitches

What I do know is adverts. The beats might be phat, they might be spitting lyrics like lightning for all I know, but that doesn’t sell cars. Also, in all three the singer-rapper-people-folk are cartoons. For some reason. Cartoons. It still gets even weirder, after the click!