Friday, 24 May 2013

Fantastic Future Factories - Cereal & SIM Cards

There is a massive hole in your knowledge, and mine. None of us really know where stuff comes from any more. At best a label can tell us the nation of origin, but how does that help us? This was especially obvious a while ago when there was a big news story about horse meat in supermarket lasagne. A lot of people said that the consumers shared the blame. We had been warned for years that food hygiene standards were unreliable in low-budget, planet-wide food systems – then we were shocked to find out what that meant. But if you can’t believe in a faceless international conglomerate, who can you believe in? I am literally asking if there are any brands we can truly trust.

Luckily, several companies have done something revolutionary. In the interests of transparency, they have produced 30-second adverts that show exactly what conditions are like in their main factory. It turns out everything is much more like Willy Wonka’s factory than we ever suspected. Let’s take a look at them after the click.

Thursday, 11 April 2013

Worst Recent Car Advert – Motherhood & Fatherhood

After a brief absence (I will never write a 4-part post ever again) there are some new adverts to talk about. The most memorable are two for the Fiat 500L entitled ‘Fatherhood’ and ‘Motherhood’. You may have seen them already without even realising, but that only means their influence has been insidious.

After the click we’ll get depressed about parenting because apparently that sells cars.

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